Business Models in performance Marketing:

CPA : Cost per Acquisition is the most common model in performance marketing. Over here Advertisers pay for actual sales. Unlimited content is offered to subscribers in this model. Services offered here are Videos, Music, Utility, News etc.

CPI : Cost per Install is the model for complete installation of Applications or game. Specific KPI’s & parameter i.e: incent or non-incent traffic sources can be included sometime.

CPL : Cost per Lead is the model where addition information is required for sale competition where sale cycle is longer. Lead generation form is used according to the advertiser requirement, either name, no & email or multiple fields are included in this model.

CPM : Cost per Mile Cost per mille (CPM),is a commonly used model for branded campaigns and niche products that require specified target audiences. It is the cost an advertiser pays for one thousand views or clicks of an advertisement.

CPV : Cost Per Visitor or Cost Per View is an online advertising payment model where advertisers pay for the delivery of a targeted visitor to the advertiser's website.

CPS : Cost per Sale model is used for E-Commerce and Physical goods where for each or bundled product sale the Advertiser need to pay.

Let us know your requirement we will help you choosing the model with assured results.